Art auctions and art spot transactions once had high investment thresholds and poor liquidity, making art investment a closed-door event for a small number of powerful and discerning collectors. However, in recent years, the continuous rise of online trading platforms has caused a large number of art lovers to enter the art investment and collection market. The online operation of art works helps to cultivate and expand the potential collectors and consumer groups. The connection between the art market and the Internet can reduce transaction costs and increase transparency, increasing the competitiveness and liquidity of the market. The Internet will disintermediate the art market to a certain extent and contribute to the globalization and popularization of the art market. The big data generated by online platforms such as browsing, forums and transactions can provide important analytical basis for institutions to study customer behavior and the operating rules of the art market, thereby capturing new market opportunities.
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